SEM 101 – Best Practices

SEM 101 – Best Practices

If you’ve decided to allocate some of your marketing dollars to SEM, and you find yourself setting up your first campaign, it can be hard to know where to start. We’ve broken down some best SEM practices for you here:   Step 1 – START THINKING In...
Marketing to Millennials

Marketing to Millennials

Millennials are stepping into the space left over where Baby Boomers are retiring. This enormous segment of the workforce has the kind of purchasing power that no company can afford to ignore. Marketers everywhere are taking note of what drives, engages, and motivates...
“Spring Clean” Your Brand Identity

“Spring Clean” Your Brand Identity

It’s never too late to re-evaluate your brand’s look and nothing could be more motivating to do so then the change in seasons. Change can be a little scary, but here at Shift, we thrive in it. Here are 4 quick tips to make your life a little easier when you want to...