REPREVE transforms recycled plastic bottles into beautiful fibers and amazing items consumers use every day. REPREVE wanted to make people aware of the inherent coolness of what they do. Shift brought the message directly to kids.
Working with Marvel Universe LIVE! and Scholastic, we planned, implemented and maintained an integrated campaign for school-system-wide recycling challenges in 8 major cities. The program incentivized students and teachers to recycle by offering special rewards (including tickets to Marvel Universe LIVE!) and educate students about recycling, with a science-based curriculum.