Celebrity Cruises

What sets Celebrity apart from other vacation choices today is their passionate dedication to providing guests with a cruise experience that embodies modern luxury. Celebrity Cruises needed help building awareness of their brand in key markets and capturing marketable data for experienced travelers ages 40 – 60 years old.

Shift developed a high impact promotional opportunity and media campaign that generated awareness for the Celebrity Cruises’ X logo, associated the Celebrity Cruises brand with other high-end partners, and drove email opt-ins for all parties involved through the use of social display, email, partner website integration and a data-capture landing page.


Through the Experience of a Lifetime promotion, Celebrity Cruises gained valuable consumer insights and expanded their reach on social networks, television, video on-demand and online.