“Spring Clean” Your Brand Identity

It’s never too late to re-evaluate your brand’s look and nothing could be more motivating to do so then the change in seasons. Change can be a little scary, but here at Shift, we thrive in it. Here are 4 quick tips to make your life a little easier when you want to rebrand, but are a little unsure where to start.

  1. Shift your style: Just because your logo is a little outdated doesn’t mean you need to scrap it completely. Take a look at your logo and eliminate shadows, gradients, textures, etc. that don’t translate well on the Web. Ask yourself, “Would this logo be just as strong in black and white?” Simplify it and modernize it.
  2. Change your Palette: Sometimes eliminating an outdated color palette and freshening up with something a little brighter and more modern can make the world of difference. Don’t be scared to use a pop of color as your primary color choice, just balance it out with a neutral color like gray.
  3. Choose your Brand Personality: Your logo should be strong enough to stand on its own. Don’t over complicate it with a tagline. Come up with one key concept that represents you the best and echo that in your logo and through other key aspects. Your logo needs to be clear and a great representation of the brand without over complicating it.
  4. Modernize & Limit your Fonts: There are millions of fonts to choose from and it can be a daunting task to pick the right one(s). Pick a primary font that really speaks to the brand and represents it well. If its something a little out there, tone it back down with a simple sans-serif that’s clear and east to read. Stick to two to three different fonts and use them consistently across all branding materials.
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