Wrangler.

New ideas for the masses. A show of strategy and design in the Big Box Retail stores.

We wanted to set the brand apart with new designs and new ways of thinking. Tasked with driving engagement from consumers in the Mass Retail environment, we developed concept 3-D renderings of in-store displays, kiosk layouts, new ways to engage, and APP development.

We also wanted to offer ideas of new ways to connect and drive consumers in-store. We got to the heart of the brand and the personalities encompassing it, to create cutting edge SPEC designs for the brand to build off of.