Refreshing a sleepy brand image

The Situation DreamFit had been making quality home goods since 1987. And while their products were extremely unique and innovative, their long neglected brand image didn’t do them justice. The Challenge DreamFit needed a creative [...]

Kicking a marketing department into high gear

The Situation Asbury Automotive Group is one of the largest automotive retailers in the United States, and to maintain that position in the eyes of consumers, employees and competitors, Asbury has to keep moving as times change. The Challenge While Asbury’s [...]

Turning a recycled fiber into consumer coolness

The Situation REPREVE transforms recycled plastic bottles into beautiful fibers and amazing items consumers use every day. But they don’t realize these things are the products of recycling, or that REPREVE even exists. The Challenge REPREVE wanted to make people aware [...]

Charting a new course to get Boomers on board

The Situation What sets Celebrity apart from other vacation choices today is the cruise line's passionate dedication to providing guests with a cruise experience that embodies modern luxury. This has become the definition of Celebrity Cruises, and has set the worldwide standard for today's expression of what first made cruising [...]