Project Description

The Situation

REPREVE transforms recycled plastic bottles into beautiful fibers and amazing items consumers use every day. But they don’t realize these things are the products of recycling, or that REPREVE even exists.

Shift featured work Repreve a4 mockup

The Challenge

REPREVE wanted to make people aware of the inherent coolness of what they do.

Shift case study Repreve recycling challenge landing page

So…

Shift brought the message directly to kids.

Working with Marvel Universe LIVE! and Scholastic, we planned, implemented and maintain an integrated campaign for school-system-wide recycling challenges in 8 major cities. The program incentivizes students and teachers to recycle by offering way-better-than-expected rewards (including tickets to Marvel Universe LIVE!) and educates students about recycling, with a science-based curriculum.