Project Description

The Situation

DreamFit had been making quality home goods since 1987. And while their products were extremely unique and innovative, their long neglected brand image didn’t do them justice.

Shift developed DreamFit Brand Packaging

The Challenge

DreamFit needed a creative makeover to give their brand a look that would reflect their high quality, luxurious comfort and advanced technology.

Shift developed DreamFit Brand Packaging


Shift refreshed their packaging designs, revitalized their showroom layouts, and created a highly engaging retail experience that captures the essence of what DreamFit adds to daily living.

Shift also helped DreamFit land a partnership with one of the largest mattress retailers in the country as their private brand of sheets and pillows.