Project Description

The Situation

What sets Celebrity apart from other vacation choices today is the cruise line’s passionate dedication to providing guests with a cruise experience that embodies modern luxury.

This has become the definition of Celebrity Cruises, and has set the worldwide standard for today’s expression of what first made cruising famous — high quality, superior design, spacious accommodations, grand style, attentive service and exceptional cuisine.

Shift case study Celebrity Cruises landing page

The Challenge

Celebrity Cruises needed help building awareness of their brand in key markets and capturing marketable data for experienced travelers ages 40 – 60 years old.

Shift case study Celebrity Cruises Travel TV

So…

Shift developed a high impact promotional opportunity and media campaign that generated awareness for the Celebrity Cruises’ X logo, associated the Celebrity Cruises brand with other high-end partners, and drove email opt-ins for all parties involved through the use of social display, email, partner website integration and a data-capture landing page.

Shift also created custom commercials, URLs and landing pages, social media contests, digital banners, and provided monthly and quarterly reporting and insights during the campaign.

Through the Experience of a Lifetime promotion, Celebrity Cruises gained valuable consumer insights and expanded their reach on social networks, television, video on-demand and online.