We're Shift and we're a full-service digital marketing agency in Greensboro that specializes in growing your business through a variety of services that grow your audience and maximize conversions. We accomplish this through conversions-optimized and mobile-responsive web development, improving your positions for key search terms with SEO, as well as email marketing and search engine marketing.
Though we're located in Greensboro, we serve the surrounding areas of High Point, Charlotte, Raleigh, and the larger North Carolina area. Let us help take your business to the next level with a digital strategy that is tailored to your goals.
Critical to every digital marketing strategy is the website itself. If the website isn't built around your desired conversion goals, then it doesn't matter how much traffic it receives - all those potential customers will go somewhere else instead and you'll have lost out on your chance to share your product or service with a new client. Instead, we work with you to determine what your desired outcome is, then we begin the process for a custom website design that can best accomplish those goals.
Though every website development project is unique, we ensure each site is mobile-friendly, conversions-oriented, optimized for search engines, and conveys your brand identity.
SEO, or search engine optimization, is simply the process of leveraging the structure, content, and links to your website to ensure favorable placement for your desired search results. For local terms, this means you want to be as close to the top of page one as you can get when people living in the geographic areas you service search for your services or products.
Local SEO means taking this a step further and optimizing the listings, referred to as citations, of your business on the web. While rankings can fluctuate from day-to-day, having an SEO strategy in place is vital to gaining and maintaining a solid web presence. The benefit organic SEO has over paid advertising is that you don't have to pay for every click or impression you receive from visitors who land on your site, which can make SEO a very viable client acquisition stream.
Why Work with an Agency?
Working with a digital marketing agency can allow your company to leverage economies of scale and expanded skill sets for improved outcomes and cost savings over a traditional model.
For many businesses, working with a local agency can be a great fit to supplement a small in-house team.
According to the 2019 In-House Creative Industry Report, 78% of in-house marketing teams partner with external agencies for beneficial outcomes.
Expanded Skill Set
Perhaps the most fruitful benefit of an external agency is gaining access to full-time developers and SEO experts whose sole focus is executing effective techniques and strategies.
Digital Marketing Expertise
Due to the nature of the industry, agencies thrive on the cutting edge, continually refining and optimizing in their specialized fields.
Better Access to Networks
Agencies also have the benefit of an extensive network of vendors and tools which would be cost prohibitive for a single company to maintain.
The greatest opportunity when pairing with a digital agency involves the cost savings. To try to match the same scope of work that can be produced by an agency, a company would have to onboard new staff.
Let's Take a Look at Your Web Presence
When you share your website URL, we'll give you a complete website audit to see how your business is currently performing on the web in order to identify potential areas for improvement, both on-site through funnel optimization and through a variety of digital marketing strategies.