Digital Marketing Health Checkup

Are you confident that your brand’s digital marketing presence is converting as often as it could? Most organizations have a digital presence because customers expect businesses to be accessible online today, no matter what service or product you sell. If you’re not sure whether your brand is ready to put its best foot forward in 2019, there’s no better time to give your digital marketing presence a checkup. We’ve put together five of the most common digital areas where brands need help.

1. Google Yourself

If you Google your business’s name, what shows up? Hopefully a few links to different pages of your website, your organization’s Facebook page, and an info card with more details about your business. However, this isn’t always the case, especially with small and medium sized businesses. Finding out what your customers encounter when they search for you can be a great place to start working on tactics to strengthen your digital presence. In addition, spend some time searching for keywords related to the products or services you sell. This will give you a better idea of who your digital competition is, and you might be surprised to find that it’s not who you expect.

2. Use Your Own Website

Many business owners pay a developer to build their website, and then the owners themselves never actually use it. This means it’s important to periodically check on your website. Make sure that everything looks as it should and that all the links work. If you have a contact form on the site, submit a fully filled out form as a test to ensure you’re not missing potential sales or customer conversions. In addition, make sure you have an updated SSL certificate on your site, which protects any information your customers may submit through the site, like credit card information or personal details.

3. Check Your Google My Business Account

If your organization has a physical location, it’s vital to make sure you have a Google My Business account and that it’s updated. Remember the info card mentioned in step 1? This is where the information on that card comes from. This is an easy way to inform customers about holiday hours, events, sales, and other relevant info. You can also add photos of your business, which make customers more likely to visit your location.

4. Review Social Media

Every few months, it’s important to give each of your social media channels a quick review. First and foremost, this means ensuring that you’re posting regularly. Once a week is the absolute minimum. If a potential customer looks at your social media and sees that you haven’t updated in three months, they may wonder if you’re still in business. Next, look at any new reviews or public page posts by customers. Is there a theme in what your customers love about your business? If you have any negative reviews, it never hurts to respond to them in a friendly way.

5. Look for PPC Leaks

Finally, if you’ve spent time running any digital advertising campaigns, it’s time to sit back and review them. Often, business owners will launch a campaign with a set budget and every intention of checking on it regularly. However, life gets in the way, and sometimes these things get forgotten or pushed to the back burner. Use this opportunity to look at where your money went by demographics and what your return on those demographics were. Look for any disproportionate numbers, either positive or negative to find out how you can better adjust your spending to more accurately reach your audience.

The start of a new year is an ideal time to sit back and look at what you’ve done in the digital realm over the last year. Performing a digital health checkup like this is a good way to ensure that you’re being strategic with your spending and allocation of digital resources. It’s also a great time to reset if a certain strategy or tactic just isn’t working. If that feels overwhelming, we’re always happy to help. We’re committed to helping organizations position their digital presences more strategically. Whether your brand is big or small, we can help you chart your course for success in the digital space and beyond. Send us a message today to learn more about what we do.

XSPORT GLOBAL ACQUIRES LEADING BRAND AGENCY SHIFT NOW

Digital Agency Provides Experienced Team and Scalable Revenue Base

Charlotte and Greensboro, NC – October 4, 2018 – XSport Global, Inc. (OTCQB: XSPT) (“XSport Global” or the “Company”), a leading youth and collegiate sports technology and media holding company focused on developing disruptive sports-centric technologies and related media projects around the world, today announced the acquisition the Greensboro-based, brand agency, Shift Now, Inc. Established in 2006, Shift Now is a full-service strategic, creative and digital marketing agency.

According to terms of the all-stock agreement (the “Agreement”), XSport Global will acquire all of the outstanding capital stock of Shift Now, Inc., in exchange for shares of XSport Global Common Stock. Under the Agreement, and based on certain business milestones, there are additional incentives of performance-based shares of XSport Global Common Stock to be earned out for certain revenue growth targets, during a 24-month period, at 12-month intervals.

Shift Now, is currently profitable and generates more than $3 million in annual revenue. Additionally, 13 members of the Shift Now team will become employees of XSport Global.

“With the acquisition of Shift Now, a profitable and scalable revenue generating firm, coupled with the outstanding team of professional employees Kristi Griggs has attracted, we now have our own leading agency to magnify our brands and transform the overall market.” said, Robert Finigan, CEO of XSport Global. “This highly complementary acquisition of Shift Now will serve as the foundation for XSport Global to develop our brands for the youth sports market without having to pay the high-margin, billable hours of outside creative agencies.”

Kristi Griggs, Principal shareholder of Shift Now, will assume the newly created position of Executive Vice President of XSport Global. In this role, Ms. Griggs will continue her role of overseeing the agency as Division President, while joining forces with the XSport Global Executive Team to further the Company’s offerings and services. Ms. Griggs brings a unique perspective to the Company, as she has journeyed through the process of raising a youth athlete who is now playing D1 softball.

“We have been in negotiations for some time; however, from our first meeting, I knew there was an outstanding opportunity for everyone at Shift Now. By combining forces with XSport Global, we will bring the Company to new heights,” said Kristi Griggs. “Youth Sports alone, is a highly fragmented, multi-billion-dollar market ripe for consolidation.” The cognitive assessment and training market alone, is estimated reach $7.5 billion by 2020 according to a paper: Cognitive Assessment and Training Market by Assessment Type (Pen & Paper Based, Hosted, Biometrics), Service, Application (Clinical Trials, Classroom Learning, Brain Training, Corporate Learning, Academic Research), Vertical and Region – Global Forecast to 2020,” published by MarketsandMarkets. Kristi added, “I am excited to develop a platform for families to learn how their children can have the best, most productive, and meaningful experience in sports. Additionally, our creative and media services team will be integrated to support all XSport Global’s pipeline.”

Robert continued, “This incredible opportunity was just too promising to pass up. We welcome Kristi, and the entire Shift Now team. I am excited to see all value that they will contribute to the future of XSport.”

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995.

Statements in this press release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve a high degree of risk and uncertainty, are predictions only and actual events or results may differ materially from those projected in such forward-looking statements.

About XSport Global, Inc.

XSport Global, Inc. (OTCQB: XSPT) is a leading youth and collegiate sports technology and media holding company focused on developing disruptive sports-centric technologies and related media projects around the world, where sports industries and players are highly regarded. Backed by a roster of professional athletes and brand ambassadors, we seek to help athletes achieve their full potential through cognitive training, careers, genetics, recruiting and more. Our flagship company HeadTrainer, Inc was established to create, develop, promote, market, produce, and distribute online/mobile application cognitive training tools initially intended for the youth, millennial, and adult sports markets. The mobile platform was designed and developed in careful coordination with a team of professionals from the fields of science and medicine, and world-class athletes from a variety of sports. Visit www.xsportglobal.com and www.headtrainer.com for more information.

Contacts:  

Investors:
Chris Farmelo, TraDigital IR
+1 212-389-9782 Ext. 103

Media:
Sean Leous, TraDigital IR
+1 212-389-9782 Ext. 102

A Shift in News Feed

Who knew it would take Facebook to tell us that we are slowly losing our connection to the people who supposedly matter the most to us. Well, it did.

Recently, Facebook made the announcement that they are in the process of changing their News Feed algorithm…again… to put personal content from friends and family in the spotlight over those of business and media from pages you follow.

In other words, Facebook’s original mission was to connect people with their friends and family in a simpler way. News Feed is still exhibiting that, however, our friends are being pushed to the back burner by media, business and marketing pages that we follow. This change is mostly happening because savvy marketers know how to adapt quickly to algorithm changes and play the game.

This is all well and good, but if you depend at all on web traffic to drive your business, you may need to rethink your strategy. The reach and referral traffic of posts from any Facebook pages that focus on business or media companies could begin to drop.

Now, let’s get something straight. Facebook isn’t going to just wipe away business and media companies from News Feed completely, they will still be there…the problem is that they could be at the bottom of your feed. BUT WAIT! There’s a loophole! If you have tons of referral traffic such as people sharing your content and their friends liking and commenting on it, there will be less of an impact.

For big businesses that don’t need to post heavily and can rely on others to share their content, this isn’t going to affect them all that much. What did you say? You aren’t a big business? You aren’t Justin Bieber? Uh oh. Smaller businesses might have to fight back by paying Facebook the big bucks to promote their content as sponsored (you are one sneaky guy, Zuckerberg).

So, now that we have covered the basics of what this change is going to do, let’s talk about the future.

Organic reach is one of the answers to your problems, which may be your biggest problem. This is Facebook’s way of giving you a wake-up call that at the end of the day, people want to connect with people. That’s how Facebook became what it is today! It’s going to be a long process, but once you build those relationships with your followers, they will start doing the work for you by sharing, commenting and liking your posts.

The goal is to add authenticity to your page. Rather than solely posting brand posts that push people to buy a product, enter a promotion or reuse content from ads, post something engaging…and make it personal.

Being a page on Facebook isn’t getting the attention is used to anymore. That doesn’t mean they aren’t important! They offer free and easy-to-maintain online presence for people to learn more information about your business. The problem is that businesses are using Pages as a publishing service when they are much more than that. Your business page is your identity.

Facebook wants to see a face, a name, a personality behind the screen. In addition to changing the way you post content, they want you to activate a variety of different employee voices at your company that will make their pages public. People don’t want to just scroll through your page, they want to interact with it. They may be using it for customer service or discovery to what kinds of people work there.

For example, rather than following your local news station’s Facebook page, you can follow the reporters and on-air talent for your information. In marketing, this could mean having the creative team post video or graphics content. Or your client services team taking to their own Facebook pages and talking about their best strategies to working with clients.

Another way you can get your team involved is for them to post it to the company Facebook page, but then also share it to their own page. This will help to grow your network to not only people who follow your page, but also people who follow your employees too.

Facebook is not saying buh-bye to Pages. They are reinventing them in a better-suited way for your current and potential customers. There will be more added features to Pages including messaging to communicate with the business directly and more effective ways of browsing through video and photo content.

This is a chance for change in the right direction. Build a following based off of relevant and great content that will really resonate with your audience and your business will soar.

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