XSPORT GLOBAL ACQUIRES LEADING BRAND AGENCY SHIFT NOW

Digital Agency Provides Experienced Team and Scalable Revenue Base

Charlotte and Greensboro, NC – October 4, 2018 – XSport Global, Inc. (OTCQB: XSPT) (“XSport Global” or the “Company”), a leading youth and collegiate sports technology and media holding company focused on developing disruptive sports-centric technologies and related media projects around the world, today announced the acquisition the Greensboro-based, brand agency, Shift Now, Inc. Established in 2006, Shift Now is a full-service strategic, creative and digital marketing agency.

According to terms of the all-stock agreement (the “Agreement”), XSport Global will acquire all of the outstanding capital stock of Shift Now, Inc., in exchange for shares of XSport Global Common Stock. Under the Agreement, and based on certain business milestones, there are additional incentives of performance-based shares of XSport Global Common Stock to be earned out for certain revenue growth targets, during a 24-month period, at 12-month intervals.

Shift Now, is currently profitable and generates more than $3 million in annual revenue. Additionally, 13 members of the Shift Now team will become employees of XSport Global.

“With the acquisition of Shift Now, a profitable and scalable revenue generating firm, coupled with the outstanding team of professional employees Kristi Griggs has attracted, we now have our own leading agency to magnify our brands and transform the overall market.” said, Robert Finigan, CEO of XSport Global. “This highly complementary acquisition of Shift Now will serve as the foundation for XSport Global to develop our brands for the youth sports market without having to pay the high-margin, billable hours of outside creative agencies.”

Kristi Griggs, Principal shareholder of Shift Now, will assume the newly created position of Executive Vice President of XSport Global. In this role, Ms. Griggs will continue her role of overseeing the agency as Division President, while joining forces with the XSport Global Executive Team to further the Company’s offerings and services. Ms. Griggs brings a unique perspective to the Company, as she has journeyed through the process of raising a youth athlete who is now playing D1 softball.

“We have been in negotiations for some time; however, from our first meeting, I knew there was an outstanding opportunity for everyone at Shift Now. By combining forces with XSport Global, we will bring the Company to new heights,” said Kristi Griggs. “Youth Sports alone, is a highly fragmented, multi-billion-dollar market ripe for consolidation.” The cognitive assessment and training market alone, is estimated reach $7.5 billion by 2020 according to a paper: Cognitive Assessment and Training Market by Assessment Type (Pen & Paper Based, Hosted, Biometrics), Service, Application (Clinical Trials, Classroom Learning, Brain Training, Corporate Learning, Academic Research), Vertical and Region – Global Forecast to 2020,” published by MarketsandMarkets. Kristi added, “I am excited to develop a platform for families to learn how their children can have the best, most productive, and meaningful experience in sports. Additionally, our creative and media services team will be integrated to support all XSport Global’s pipeline.”

Robert continued, “This incredible opportunity was just too promising to pass up. We welcome Kristi, and the entire Shift Now team. I am excited to see all value that they will contribute to the future of XSport.”

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995.

Statements in this press release that are not strictly historical are “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve a high degree of risk and uncertainty, are predictions only and actual events or results may differ materially from those projected in such forward-looking statements.

About XSport Global, Inc.

XSport Global, Inc. (OTCQB: XSPT) is a leading youth and collegiate sports technology and media holding company focused on developing disruptive sports-centric technologies and related media projects around the world, where sports industries and players are highly regarded. Backed by a roster of professional athletes and brand ambassadors, we seek to help athletes achieve their full potential through cognitive training, careers, genetics, recruiting and more. Our flagship company HeadTrainer, Inc was established to create, develop, promote, market, produce, and distribute online/mobile application cognitive training tools initially intended for the youth, millennial, and adult sports markets. The mobile platform was designed and developed in careful coordination with a team of professionals from the fields of science and medicine, and world-class athletes from a variety of sports. Visit www.xsportglobal.com and www.headtrainer.com for more information.

Contacts:  

Investors:
Chris Farmelo, TraDigital IR
+1 212-389-9782 Ext. 103

Media:
Sean Leous, TraDigital IR
+1 212-389-9782 Ext. 102

“Spring Clean” Your Brand Identity

It’s never too late to re-evaluate your brand’s look and nothing could be more motivating to do so then the change in seasons. Change can be a little scary, but here at Shift, we thrive in it. Here are 4 quick tips to make your life a little easier when you want to rebrand, but are a little unsure where to start.

  1. Shift your style: Just because your logo is a little outdated doesn’t mean you need to scrap it completely. Take a look at your logo and eliminate shadows, gradients, textures, etc. that don’t translate well on the Web. Ask yourself, “Would this logo be just as strong in black and white?” Simplify it and modernize it.
  2. Change your Palette: Sometimes eliminating an outdated color palette and freshening up with something a little brighter and more modern can make the world of difference. Don’t be scared to use a pop of color as your primary color choice, just balance it out with a neutral color like gray.
  3. Choose your Brand Personality: Your logo should be strong enough to stand on its own. Don’t over complicate it with a tagline. Come up with one key concept that represents you the best and echo that in your logo and through other key aspects. Your logo needs to be clear and a great representation of the brand without over complicating it.
  4. Modernize & Limit your Fonts: There are millions of fonts to choose from and it can be a daunting task to pick the right one(s). Pick a primary font that really speaks to the brand and represents it well. If its something a little out there, tone it back down with a simple sans-serif that’s clear and east to read. Stick to two to three different fonts and use them consistently across all branding materials.

4 Signs your Business Needs a Website Overhaul

Technology is changing faster than ever and your website needs to change with it. If you’ve been thinking about a website redesign, check your existing site against the red flags below to know if it’s time for a virtual makeover.

#1: It isn’t generating leads

The greatest thing about digital tactics is tangible results.  Getting a lot of visitors to your website doesn’t touch the bottom line for your business. Getting leads from all of those website visitors does. Don’t leave ROI hanging. Set up proper lead-capture tactics and turn your efforts into results.

#2: It doesn’t work on a mobile phone

The last couple of years have been monumental for mobile devices. 2014 marked the first time mobile internet usage exceeded that of desktops. In summer of 2015, Google released the Panda algorithm update, which negatively impacts sites that have poor mobile experiences. It’s time to face the facts: website designs must accommodate mobile devices. An “m-dot” version of your site is no longer acceptable. Infuse mobile-oriented features and elements into your website design from the get-go.

#3: It doesn’t reflect your brand

Your website is likely your first impression. As such, if your website does not properly convey the message and energy that your Sales team or your Customer Service team would, you need to rethink the user experience that you’ve created.

#4: It’s difficult for you to update

You shouldn’t need to know how to code in order to update a sentence or two on your website.  These days, content management systems (CMS) are very user-friendly.  If your current site is built using a CMS that you can’t access and maneuver, it’s time for an update.

You no longer just need a web presence. You now need a well-designed, easily navigable, constantly updated, engaging website that meets the needs of both your customers and your business. Give Shift a call if you’re falling short in any of these categories.

You Look Like the Right Kind of Type

For people who don’t live in the design world, the world of fonts is a bit mystifying. There are an endless number of typefaces to chose from – from normal everyday fonts like Times New Roman, to funky fonts, script fonts, heavy fonts, fonts that would horrify any designer – with no way to sort through and understand the options. But it is not all as bad as all you non-designers may think. Consider this – choosing a typeface for a particular design project is a bit like standing in front of your closet in the morning, trying to figure out what to wear.

Just as with clothing, there are different typefaces that are suitable for each occasion, and like clothing, they create often lasting impressions. You probably wouldn’t have a very good recollection of a poster that advertises a beach vacation getaway using a typeface that looks like the headline of the New York Times. On the other hand, a poster advertising for the circus, with a bold and perhaps somewhat vintage looking font, probably would stay with you.

Although there are so many clothes, and so many fonts to choose from, there are certain types you should probably try to stay away from. Parallel to the TOM’s shoe craze, ubiquitous typefaces have been so over-used that they no longer hold the impact that they once had. Helvetica, Times New Roman, Verdana, and Trajan are just a few.

So what do designers think about when considering the right typeface? Each type speaks visually, and it is up to you to figure out exactly what it is saying. Think about its character. Is it playful, serious, or fancy? Think about if it expresses the right attributes for the project, and if it compliments the other elements of the design. Find the right dress for the occasion. Make sure it fits. Make sure the design isn’t showing up to a dinner party in jeans, sneakers and t-shirt.

Next time you are working on a project, or wondering how the designer chooses his or her font, imagine yourself standing in front of a closet full of fonts. Try one on, if it doesn’t work, move on and try another until you find one that fits. Nevertheless, no matter what typeface you end up choosing, make sure to dress for success.

6 Must-Haves for a Landing Page That Converts

Yay – you’ve created a top-notch digital marketing campaign. Congrats! But if you’re sending people to the front door of your website and measuring this campaign by clicks or CTR, you’re leaving ROI on the table. Landing pages are the essential tool to drive conversions.

Take a look at your website’s homepage. A quick glance at all of the links in the navigation will show you that this page was designed with a general purpose. Every link on that page that doesn’t relate to why a user came to your site or what you want the user to do is a distraction that will dilute your message.

Landing pages solve this issue by focusing on one message and one conversion. Use these six critical elements to push the user across the finish line and convert.

1. Consumer-Focused Unique Selling Proposition

The headline is typically the first thing people will see on your page; the goal here is to catch attention and persuade the user to continue reading. Use a strong headline that relates to the consumer by focusing on a main point. If your headline is too long, don’t be afraid to break it up and use a sub-header.

2. Hero Shot or Video

Humans are visual. Powerful imagery or video is the best way to show off your product or service. This isn’t an area to skimp; using stock imagery will diminish trust on your page. If you can, create original content, show your product or service in context and invest in the help of a professional.

3. Juicy Benefits

We’re not talking about a list of special features here; let people know how your product or service will benefit them or their business. Keep this list short & sweet by highlighting 3-7 of the best benefits you have to offer.

4. A Form

You created a landing page to get a user to complete an action (if you didn’t, call us so we can re-evaluate your strategy). Do you want a user to download a brochure? They can do it in exchange for a little bit of personal information. Forms help you assess the success of your marketing campaign by giving you tangible results.

5. A Call-to-Action

A strong call-to-action focuses on the benefit that the user will get from your landing page. Why would somebody “join” or “sign up today” when they can “get free stuff”? Use your call-to-action to reinforce why they came to your landing page in the first place. This relevancy will get them to cross the line to conversion.

6. Social Proof

Add reviews, testimonials, ‘as seen in’ logos, registration count or a social widget on your landing page. This validation from others establishes trust and confidence for the consumer.

Once you have these elements in place, run A/B tests to optimize the design of your landing page. Test button colors, call-to-action language, form placement and photography. Don’t become complacent. There’s always room for improvement!

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