“Your brand is what other people say about you when you’re not in the room”

Jeff Bezos

Brand.
It's more than a logo.

We believe that brand is not just a competitive advantage — it’s a core driver of business growth. With every project, the principle is the same: timely and timeless don’t need to be exclusive. Together, we tell your brand story and activate engagement through immersive experiences in the right places, at the right times, using the right tools.

Branding demands a specific blend of playfulness, process, gut instincts, and experimentation. There is more to giving a brand life than developing a set of guidelines. Everything you create and every action you plan has to have your market in mind, and it all starts with creating a distinct and compelling strategy that is supported by in-depth research focused on a few key questions:

• What are the market trends?
• Who is our audience?
• What are their behaviors?
• How do we get them to listen?

Branding demands a specific blend of playfulness, process, gut instincts, and experimentation. There is more to giving a brand life than developing a set of guidelines. Everything you create and every action you plan has to have your market in mind, and it all starts with creating a distinct and compelling strategy that is supported by in-depth research focused on a few key questions:

• What are the market trends?
• Who is our audience?
• What are their behaviors?
• How do we get them to listen?

What’s in it for me?

Regardless of product or service all users have the same question, “What’s in it for me?” The answer is rarely as simple as “we provide X, and it does Y”. Instead it is a culmination of all of the brand’s parts as a whole. Does your brand align with your users' values? Do you provide amazing customer service? Does your brand's communications connect with the consumer?

Levers of Action

As communication professionals, we focus on influencing human behavior. Identifying “levers of action” – whether social, technological, psychological, or emotional, and we know how and when to pull them to generate a change in behavior on behalf of our clients. These “levers” are based on insights – human truths related to education, employment, and general human interaction that can come from anywhere – market research, social listening, or everyday life.

Brand Power

We utilize our findings to define a plan, then develop that plan into an integrated marketing experience that drives audiences to action. We have the experience and know-how to influence your brand’s perception, drive user behavior, and ultimately provide lasting value to all stakeholders.

Brand Power

We utilize our findings to define a plan, then develop that plan into an integrated marketing experience that drives audiences to action. We have the experience and know-how to influence your brand’s perception, drive user behavior, and ultimately provide lasting value to all stakeholders.

Shift Core Brand Services

  • Brand Strategy
  • Brand Architecture
  • Engagement & Activation
  • Consumer Research
  • Trade Shows
  • Packaging
  • Positioning
  • Logo Design
  • Content Development & Strategy
  • Visual Identity
  • Operational Integration
  • Messaging Platform
  • Brand Strategy
  • Brand Architecture
  • Engagement & Activation
  • Consumer Research
  • Trade Shows
  • Packaging
  • Positioning
  • Logo Design
  • Content Development & Strategy
  • Visual Identity
  • Operational Integration
  • Messaging Platform
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