About Jordan Shouse

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So far Jordan Shouse has created 15 blog entries.

July 2017

SEM 101 – Best Practices

By | July 3rd, 2017|Uncategorized|

If you've decided to allocate some of your marketing dollars to SEM, and you find yourself setting up your first campaign, it can be hard to know where to start. We've broken down some best SEM practices for you here:   Step 1 – START THINKING In choosing keywords for any campaign it is important [...]

June 2017

The Power of Digital Marketing Infographic

By | June 1st, 2017|Uncategorized|

There's no debating that the world of marketing is a very different place than it was a decade ago. Things are changing, and they're changing fast. Almost of a daily basis, new marketing innovations and technology are making things both easier and more complex. There's power in staying ahead of that curve. So, check out [...]

May 2017

Marketing to Millennials

By | May 30th, 2017|Strategy|

Millennials are stepping into the space left over where Baby Boomers are retiring. This enormous segment of the workforce has the kind of purchasing power that no company can afford to ignore. Marketers everywhere are taking note of what drives, engages, and motivates the millennial buyer and, like every generation to come before, communication with [...]

April 2017

Top 3 Marketing Mistakes Small Business Owners Make

By | April 7th, 2017|Food for Thought, Strategy|

NO WEBSITE OR A BAD WEBSITE According to Clutch’s 2016 Small Business Marketing Survey, a whopping 46% of small businesses reported not to have a website. When you consider that the majority of customers (over 95%) search online for products or services and that most searches are local, it’s hard to rationalize not having [...]

September 2016

Google warns penalties on “intrusive interstitials” come January

By | September 13th, 2016|Digital Media, Food for Thought, Strategy|

Google is reinforcing their mobile search experience guidelines by cracking down on those who still insist on using intrusive web pages displayed before or after the expected content. Google has announced they are launching a new search algorithm penalty that will essentially downgrade mobile pages that have intrusive interstitials that get in the users way [...]

August 2016

A Shift in News Feed

By | August 2nd, 2016|Advertising, Digital Media, Food for Thought, Social Media, Strategy|

Who knew it would take Facebook to tell us that we are slowly losing our connection to the people who supposedly matter the most to us. Well, it did. Recently, Facebook made the announcement that they are in the process of changing their News Feed algorithm…again… to put personal content from friends and family in the [...]

December 2015

2016 Web Trends: Animation

By | December 10th, 2015|Design|

For companies that take their websites seriously, looking forward is the only way to start a new project. Otherwise, you risk falling behind competitors who are more in tune with the needs of today’s users. This is the third in a series of unique web design trends that we expect to see grow and expand over [...]

Facebook Video & the Livestreaming Evolution

By | December 4th, 2015|Advertising, Media, Social Media, Video|

Facebook announced today that they’re rolling out a new product, Live, that allows users to broadcast to millions from their smartphones as a live video status update. Facebook, which already has become one of the top two sellers of ad space alongside Google, wants to use their clout to take on television for ad dollars. [...]

November 2015

2016 Web Trends: Minimalism

By | November 17th, 2015|Design|

For companies that take their websites seriously, looking forward is the only way to start a new project. Otherwise, you risk falling behind competitors who are more in tune with the needs of today’s users. This is the second in a series of unique web design trends that we expect to see grow and expand over [...]

2016 Web Trends: Flat Design

By | November 12th, 2015|Design|

For companies that take their websites seriously, looking forward is the only way to start a new project. Otherwise, you risk falling behind competitors who are more in tune with the needs of today’s users. This is the first in a series of unique web design trends that we expect to see grow and expand [...]

April 2015

Wearable Technology

By | April 29th, 2015|Advertising, Digital Media|

A few years ago, nobody knew what a wearable was – the category didn’t exist in any meaningful way for customers. Fast-forward to 2015, and wearables are everywhere. Regardless of what you think of them, you’ve probably heard all about smartwatches and Google Glass by now. The biggest market in wearable technology is health and [...]

March 2015

The Online Video Trend

By | March 3rd, 2015|Advertising, Digital Media, Video|

In the past five years we have seen consumers transition from watching video on network, cable and satellite to watching video online.  The following are three places where Online Video is attracting customers. Video Apps. With social media only being 10 years old, its next marketing evolution was expected to be in video.  We have seen [...]

February 2015

The Millennial: 3 Tips to Keep your Brand from Missing the Mark

By | February 20th, 2015|Advertising, Digital Media, Social Media|

*Millennials are the most popular consumer to find today, making up one-fourth of the adult population with more than $200 billion in annual buying power.  These innovative, trendsetting, digitally savvy, and constantly connected consumers are also some of the most difficult for brands to break through the clutter and successfully reach.  How do you reach [...]

January 2015

Automotive putting the brakes on the Big Game

By | January 30th, 2015|Advertising, Media|

Sunday night, the New England Patriots are taking on the defending Super Bowl champions, the Seattle Seahawks, in the NFL’s showcase game. For those who aren’t interested in the actual sport being played on the field, or the Deflate-gate controversy, you can expect something different in this year’s slate of commercials. In a new media [...]

December 2014

Social Media Marketing is More Than a Popularity Contest

By | December 2nd, 2014|Advertising, Social Media|

While the importance of social media marketing is generally accepted today, the fact that people don’t question its value is all the more reason to understand exactly what that value is. When most marketers and business owners think about the advantages of social media for their business, they think about attracting new fans. But the [...]