Digital Marketing Health Checkup

Are you confident that your brand’s digital marketing presence is converting as often as it could? Most organizations have a digital presence because customers expect businesses to be accessible online today, no matter what service or product you sell. If you’re not sure whether your brand is ready to put its best foot forward in 2019, there’s no better time to give your digital marketing presence a checkup. We’ve put together five of the most common digital areas where brands need help.

1. Google Yourself

If you Google your business’s name, what shows up? Hopefully a few links to different pages of your website, your organization’s Facebook page, and an info card with more details about your business. However, this isn’t always the case, especially with small and medium sized businesses. Finding out what your customers encounter when they search for you can be a great place to start working on tactics to strengthen your digital presence. In addition, spend some time searching for keywords related to the products or services you sell. This will give you a better idea of who your digital competition is, and you might be surprised to find that it’s not who you expect.

2. Use Your Own Website

Many business owners pay a developer to build their website, and then the owners themselves never actually use it. This means it’s important to periodically check on your website. Make sure that everything looks as it should and that all the links work. If you have a contact form on the site, submit a fully filled out form as a test to ensure you’re not missing potential sales or customer conversions. In addition, make sure you have an updated SSL certificate on your site, which protects any information your customers may submit through the site, like credit card information or personal details.

3. Check Your Google My Business Account

If your organization has a physical location, it’s vital to make sure you have a Google My Business account and that it’s updated. Remember the info card mentioned in step 1? This is where the information on that card comes from. This is an easy way to inform customers about holiday hours, events, sales, and other relevant info. You can also add photos of your business, which make customers more likely to visit your location.

4. Review Social Media

Every few months, it’s important to give each of your social media channels a quick review. First and foremost, this means ensuring that you’re posting regularly. Once a week is the absolute minimum. If a potential customer looks at your social media and sees that you haven’t updated in three months, they may wonder if you’re still in business. Next, look at any new reviews or public page posts by customers. Is there a theme in what your customers love about your business? If you have any negative reviews, it never hurts to respond to them in a friendly way.

5. Look for PPC Leaks

Finally, if you’ve spent time running any digital advertising campaigns, it’s time to sit back and review them. Often, business owners will launch a campaign with a set budget and every intention of checking on it regularly. However, life gets in the way, and sometimes these things get forgotten or pushed to the back burner. Use this opportunity to look at where your money went by demographics and what your return on those demographics were. Look for any disproportionate numbers, either positive or negative to find out how you can better adjust your spending to more accurately reach your audience.

The start of a new year is an ideal time to sit back and look at what you’ve done in the digital realm over the last year. Performing a digital health checkup like this is a good way to ensure that you’re being strategic with your spending and allocation of digital resources. It’s also a great time to reset if a certain strategy or tactic just isn’t working. If that feels overwhelming, we’re always happy to help. We’re committed to helping organizations position their digital presences more strategically. Whether your brand is big or small, we can help you chart your course for success in the digital space and beyond. Send us a message today to learn more about what we do.