About Becca Pink

Becca's new life goal is to be able to transform into a unicorn as she has already accomplished the near-impossible task of making the Internet her bitch. Becca eats her teddy-grahams one limb at a time and the only thing she loves more than a good pun is a good chocolate chip cookie.

February 2016

How to Prepare for Google’s Next Change

By | February 25th, 2016|Advertising, Food for Thought|

Google’s next big change is here: it’s time to say “goodbye” to right-side ads on desktop search landing pages.  In an effort to align the mobile and desktop experience, the search giant will be reducing the total number of text ads shown on a Search Engine Results Page (SERP) from 11 to 7.  The right-hand [...]

4 Signs your Business Needs a Website Overhaul

By | February 12th, 2016|Design|

Technology is changing faster than ever and your website needs to change with it. If you’ve been thinking about a website redesign, check your existing site against the red flags below to know if it’s time for a virtual makeover. It isn’t generating leads The greatest thing about digital tactics is tangible results.  Getting a [...]

January 2016

5 Tips for Creating Newsletters Users Want to Read

By | January 12th, 2016|Advertising, Digital Media|

Email newsletters are the perfect way to communicate with prospects or customers on a regular basis. However, email marketing is a delicate relationship that needs proper nourishment.  If you provide the wrong type or consistency of information, you’ll lose permission to communicate with prospects. As a marketer, we know you have good intentions with your [...]

6 Must-Haves for a Landing Page That Converts

By | January 5th, 2016|Advertising, Design, Digital Media, Strategy|

Yay – you’ve created a top-notch digital marketing campaign. Congrats! But if you’re sending people to the front door of your website and measuring this campaign by clicks or CTR, you’re leaving ROI on the table. Landing pages are the essential tool to drive conversions. Take a look at your website’s homepage. A quick glance [...]

December 2015

Take Your Data Further: 3 First-Party Data Uses to Implement in 2016

By | December 31st, 2015|Advertising, Digital Media|

No matter how you decide to classify and label the consumer journey, one thing is certain: advertising has shifted from a push strategy to a pull strategy.  With consumers in control, creating a one-to-one connection is a necessity for marketers. Ironically, the only way brands can deliver a more personalized experience is through the use [...]

3 Micro-moments you haven’t thought about

By | December 29th, 2015|Food for Thought, Media|

When someone picks up a mobile device, chances are he wants to know, find, buy or do something that instant. Whether the user is seeking information from an app, an online search or a YouTube video, these micro-moments are happening eight billions times per day in the U.S. Brands can stand out in these pivotal [...]

April 2015

Mobilegeddon is here.

By | April 21st, 2015|Advertising, Digital Media, Food for Thought|

Are you prepared for Google’s mobile-friendly update? We’ve compiled a simple checklist to help you determine if you can rest easy or if you need to make some updates. Today, April 21st, Google is releasing the new mobile-friendly update to their organic ranking algorithm. This means that your webpages’ organic rankings could be affected on mobile [...]